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Title: Money & Magic. How strategy and design empower each other.
Constantly changing global markets bring new types of needs, challenges, and standards in production and management of services, information and interactions. Those who innovate and respond quickly to change, stand out by how they empower creativity with strategic thinking.
Currently, any industry can benefit from the potential of design thinking (design methodology and tools) to achieve better results and stand out. Design in business functions far beyond form and function. In a surplus economy, where change is measured in months, the strongest competitive advantage comes in the form of business solutions with design at their core. Design is a scenario for the future where creative entrepreneurs are the new change pilots who lead beyond today’s limitations.
Topic of the lecture: Strategic Design and Design Strategies.