Design Audit – manufacturing company // for the Polish Agency for Enterprise Development

We have successfully conducted a large-scale design audit spanning over 4 months.

Design audit included:

• Product portfolio
• Business model
• Technology & materials
• Organisational structure
• Stakeholder analysis
• Communication processes (visual communication; relationships with clients and other stakeholders; internal communication)
• Internal and external branding
• Marketing strategy
• User and client analysis (target market analysis)
• Competitive and peer analysis
• Social and industry trend analysis
• Design potential of the company
• Design management analysis

During the audit, we have conducted several co-creative workshop sessions, in-depth interviews, design safaris and other methods of qualitative analysis and design research.