Design Audit – manufacturing company // for the Polish Agency for Enterprise Development
We have successfully conducted a large-scale design audit spanning over 4 months.
Design audit included:
- Product portfolio
- Business model
- Technology & materials
- Organisational structure
- Stakeholder analysis
- Communication processes (visual communication; relationships with clients and other stakeholders; internal communication)
- Internal and external branding
- Marketing strategy
- User and client analysis (target market analysis)
- Competitive and peer analysis
- Social and industry trend analysis
- Design potential of the company
- Design management analysis
During the audit, we have conducted several co-creative workshop sessions, in-depth interviews, design safaris and other methods of qualitative analysis and design research.