Brand Strategy & Growth Analysis // Creative Software Agency

Defined Brand Strategy and Brand DNA for Replay Creative.

Objective:

Dig deep in order to deliver long-term actionable brand scenarios and tactics. Everything that feeds the next phase ideation on logo, visuals and marketing. (“There will be a time using a logo will be the worst thing in the world.”)

List of items defined:

• Brand Vision
• Brand Values
• Brand Purpose
• Brand Goals
• The Big Idea:
• Brand Personality,
• Products & Services,
• Consumer Views,
• Internal Beacon
• Connectors with Users (sources of connectivity between brand and consumer)
• Promise (Positioning)
• Strategy (Brand Plan)
• Story (Communication)
• Freshness (Innovation)
• Experience (Culture & Operations)
• Scenarios for Strategies
• Themes for Tactics